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Thursday, January 27, 2011

SWOT Analysis Matrix

SWOT analysis, method, or model is a way to analyze competitive position of your company. SWOT analysis uses so-called SWOT matrix to assess both internal and external aspects of doing your business. The SWOT framework is a tool for auditing an organization and its environment.

SWOT is the first stage of planning and helps decision makers to focus on key issues. SWOT method is a key tool for company top officials to formulate strategic plans. Each letter in the word SWOT represents one strong word: S = strengths, W = weaknesses, O = opportunities, T = threats.

SWOT model analyzes factors that are internal to your business and also factors that affect your company from outside. Strengths and weaknesses in the SWOT matrix are internal factors. Opportunities and threats are external factors.

SWOT can be used in conjunction with other tools for strategic planning, such as the Porter's Five-Forces analysis or the Balanced Scorecard framework. SWOT is a very popular tool in marketing because it is quick, easy, and intuitive.

What is SWOT matrix?
The concept of determining strengths, weaknesses, threats, and opportunities is the fundamental idea behind the SWOT model. To present the model in a more understandable way, scholars came up with so-called SWOT matrix. SWOT matrix is only a graphical representation of the SWOT framework.



The above is a schema of how SWOT works. You start at the top level and go down to details. When this is filled with content, it gets the shape of a matrix, such as the example below:


SWOT matrix makes understanding the model easier.

Can you show SWOT analysis on an example?

Strengths and weaknesses are internal value creating (or destroying) factors such as assets, skills, or resources a company has at its disposal relatively to its competitors. Below you can find a few examples of what your strengths might be:

- Unique product
- Location of your business
- Patents, know-how, trade secrets
- Worker's unique skill set
- Corporate culture, company image
- Quality of your product
- Access to financing
- Operational efficiency

The following list shows a few examples of weaknesses:

- Location of your business
- Lack of quality and customer service
- Poor marketing and sales
- Access to resources
- Undifferentiated products or services

Opportunities and threats are external value creating (or destroying) factors a company cannot control but emerge from either the competitive dynamics of the industry or market or from demographic, economic, political, technical, social, legal, or cultural factors.

An opportunity in the SWOT model could be for example:

- A new emerging or developing market (niche product, place - new country, less competition)
- Merger, joint venture, or strategic alliance
- Market trends
- New technologies
- Social changes (for example demographics)

And now the final one, threats. A threat could be:

- New competition in the market, possibly with new products or services
- Price wars
- Economic conditions
- Political changes
- Competitor oligopoly or monopoly
- Taxation
- Availability of resources

Factors related to each aspect of the SWOT model depend very much of the nature of your business. SWOT for a manufacturing company will be different from a SWOT for an internet start-up.

Is SWOT analysis a hard science?
The answer is no. SWOT analysis can be very subjective. Someone can see a new firm coming into the market as a threat because it takes away your current customers. Someone else might see the same company as opportunity because that company might have innovative ideas which your business can explore, and your business might even benefit from possible takeover of that new competitor.

What is the difference between SWOT and TOWS?
TOWS analysis is very similar to the SWOT method. TOWS simply looks at the negative factors first in order to turn them into positive factors.

How should I do the SWOT analysis?
There is a number of simple rules that you can go by when creating a SWOT matrix in SWOT analysis.


Be realistic: Make sure you assess your situation objectively. It is better to be more pessimistic about weaknesses and threats and lighter about strengths and opportunities.

Today versus future: When doing the SWOT analysis, distinguish between today's state of your business and your expectation for the future. Mixing your expectation with the current state will result in skewed outcome.

Simple: Keep your SWOT matrix short and simple. Avoid complexity and over analysis. If you want to include many points to each quadrant of the SWOT matrix, it is a good idea to weight them.

What is the next step in SWOT analysis?
We mentioned that the SWOT analysis is very subjective. One way to bring numbers into the SWOT analysis and make it more useful is to weight individual items. Give a weight to every item in the SWOT matrix and then add them together. Each quadrant in the SWOT matrix will result in some number which as a whole will give you a better picture where your business is relative to other quadrants. This leads us to two models called the IFE matrix and EFE matrix that are rooted in the SWOT analysis.

There are three other models related to this called the BCG matrix model, SPACE matrix model, and QSPM model which you can find here: BCG matrix, SPACE matrix model, QSPM model.

Monday, January 10, 2011

How to get your C.V. (Resume) Shortlisted?

SEO (Search Engine Optimization), SMO (Social Media Optimization), Google Adsence etc etc these terms are no longer new even to a novice web user but most surfers think that they are relevant to just the online media marketers/ web master's career and they have nothing much to do with it. If you also think so, I must say you are under a wrong impression like many other.

Gone are those days when the H.R (Human Resource) team would personally review every single C.V./ Resume to see if your skills and qualifications match with the requirements of the job. This is possible when a few number of candidates have applied for the position or the size of the firm is very small but it's generally not the case in most of the situation. In present times thousands of C.V.'s/ Resumes flow for any job and this is evident from the fact that you see hundreds and even thousands of comments for any job posting on LinkedIn.

So how does the H.R. department manages to shortlist a few of the top candidates based on their career history in a short period of time. H.R. team also have stringent targets to meet and department who has requested for the man power is sitting on their heads to fill the position as early as possible.

In this situation having effective keywords placement in your C.V is what matters. There are systems in place which shortlist the C.V.'s which have got the keywords the company is looking for and if your C.V. does not have those keywords even though you may have the skills you might not get a call.

This is same concept which search engines like Google and Yahoo use when they produce results for any term you search. SEO & SMO experts makes sure that their clients website have got those terms and hence their website gets high up in the search result. (There are other factors too)

For your C.V. which is like your website you have to be your own SEO expert and it's your job to make sure that your C.V. gets noticed. The ideal way is to carefully study the job description and identify the key terms and than put those terms in your C.V. but you need to be careful not to overpopulate your C.V. with those terms which is also not a good practice. The other day I was talking to the recruitment officer who hires for the government and she told me that when it comes to applying for a government job you must cut paste the same keywords or may be the entire sentence if you want your C.V. to get shortlisted for the interview call.

Now if you would have noticed the keywords in this blog are CV, Job, Career which have been placed at appropriate location in the entire blog.

Wednesday, January 5, 2011

Dawoodi Bohra Safarul Muzaffar- Urs

Tarikh AvliyahDoat ZamanVafat H.Moze
3 viladat, Imam mohammedil Baqir a.s.  57 H.Madina
17 vafat, Imam Mustaali a.s.495Qahera
22 Babul Abvab, Syedna Ahmed hamiduddin Kirmani r.a.16ma imam410Qahera
28 shahadat Imam Hasan a.s.49Madina
1 10ma Dai, Dail Ajal, Syedna Ali najle Syedna Husain r.a.686Sana'a
2 18ma Dai, Dail Ajal, Syedna Ali Shamsuddin najle S.Abdullah r.a.832Shareqa
2 Sheikh Ali bin Sheikh Asad 'Sanjani' a.q.13746Yemen
4 41ma Dai, Dail Ajal, Syedna Abdultaiyeb Zakiuddin  r.a.1200Burhanpur
6 Mukasir-e-Dawat, Syedi Abdeali Imaduddin a.q.471271Surat
8 Mazoon-e-Dawat, Syedna Khattab bin Hasan 'Hamdani' r.a.
1533Yemen
5 Mazoon-e-Dawat,Moulai Abdul Muttalib najle S.Abdullah a.q.
17812Taeez
9 Mukasir-e-Dawat,Syedi Taiyeb BS bin S.Burhanuddin r.a.
501333Surat
9 Sheikh Abdurrasul bin Ibrahim a.q.391158Khambat
12 Syedi Ahmed najle Syedna Abdullah r.a.17820Yemen
13 Moulai Adam bin Suleman a.q.19836Ahmedabad
13 Moulai Feerji bin Jafarji a.q.331061Udaipur
14 Kaka Akela ane Kaki Akela a.q.Khambat
14 Moulai Noorbhai Saheb a.q. ane aap na BairoSelavi
15 Syedi Hamzabhai Saheb bin Syedi Qasimkhan a.q.401180 Surat
17 Moulai Khwaja Mohammed bin Ishaq Shaheed [Sheikh Saheb]20908Ahmedabad
17 Sheikh Ibrahim Shaheed ane Sheikh Abdulhusain ShaheedChechat
22 8ma Dai, Dail Ajal, Syedna Husain najle Syedna Ali r.a.
667Sana'a
27 23ma Dai, Dail Ajal, Syedna Mohammed Izuddin r.a.
946Zabeed
28 Sheikh Shahmalak bin Mulla Jivabhai
40Burhanpur
29 Mukasir-e-Dawat, Syedi Hasan Bhaisaheb bin S. Najmuddin r.a.491320Surat